How to successfully balance compliant and productive relationships with KOLs at a time when public scrutiny, changes in regulations, and pharma's negative image have the KOLs themselves concerned about industry involvement Sep 3, 2009 By:Elio Evangelista
Public scrutiny, regulations, and pharma's image are taking a toll on the availability of KOLs
More companies are folding Competitive Intelligence departments into Market Research. Here's why that strategy makes sense—and some hints on making the new relationship work. Oct 1, 2005 By:Elio Evangelista
Market researchers often fail to realize that whenever they collect competitor information they are in fact collecting competitive intelligence. The same is true in reverse.