Articles by Elio Evangelista - Pharmaceutical Executive


Articles by Elio Evangelista

The Shrinking Pool

How to successfully balance compliant and productive relationships with KOLs at a time when public scrutiny, changes in regulations, and pharma's negative image have the KOLs themselves concerned about industry involvement
Sep 3, 2009

Public scrutiny, regulations, and pharma's image are taking a toll on the availability of KOLs

Pairing Up

More companies are folding Competitive Intelligence departments into Market Research. Here's why that strategy makes sense—and some hints on making the new relationship work.
Oct 1, 2005

Market researchers often fail to realize that whenever they collect competitor information they are in fact collecting competitive intelligence. The same is true in reverse.

Becoming Partners of Choice

Nov 1, 2002

Studies of successful deals suggest steps needed to win “preferred partner status.”


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