Articles by Mark Gleason - Pharmaceutical Executive

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Articles by Mark Gleason

Marketing to Professionals: E-Detailing as CRM

Integrated e-detailing provides a new platform for marketers.
Nov 1, 2004

Strategic marketing plans work best when they integrate e-details with other sales activities.

Marketing to Professionals: E-Detailing as CRM

Integrated e-detailing provides a new platform for marketers.
Nov 1, 2004

Strategic marketing plans work best when they integrate e-details with other sales activities.

More Mileage for Meetings

Feb 1, 2003

Savvy pharma companies are finding effective ways to leverage the high cost of live symposia by expanding them to dynamic online CME programs.

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