Pharma marketers turn to pay-per-click advertising to boost their product's reach.
Mar 1, 2007
Are your static banner ads underperforming? Are you paying through the nose for the perfect ad position only to discover that your click-through rates are in the low single digits? Chances are that your tricked-out, flashy pharma ad is being ignored because people aren't proactively looking for the information that it's offering.