Articles by Alex Porter - Pharmaceutical Executive

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Articles by Alex Porter

Alternative Media: Search-Engine Marketing: Click, Click ... Are You There?

Pharma marketers turn to pay-per-click advertising to boost their product's reach.
Mar 1, 2007

Are your static banner ads underperforming? Are you paying through the nose for the perfect ad position only to discover that your click-through rates are in the low single digits? Chances are that your tricked-out, flashy pharma ad is being ignored because people aren't proactively looking for the information that it's offering.

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