Pharma marketers turn to pay-per-click advertising to boost their product's reach. Mar 1, 2007 By:Alex Porter
Are your static banner ads underperforming? Are you paying through the nose for the perfect ad position only to discover that your click-through rates are in the low single digits? Chances are that your tricked-out, flashy pharma ad is being ignored because people aren't proactively looking for the information that it's offering.