Articles by Fard Johnmar - Pharmaceutical Executive

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Articles by Fard Johnmar

Alternative Media: Mastering Social Media

Online communication tools work only if you know how to use them
Apr 1, 2007

The push for new media is on. Pharma agencies are buzzing about social media tools such as blogs, podcasts, and interactive healthcare forums, but few firms really know how to make these online initiatives work.

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