Articles by Lynn O'Connor Vos - Pharmaceutical Executive

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Articles by Lynn O'Connor Vos

What Pharma Needs to Know About M-Health

Aug 1, 2010

The ubiquity of the mobile phone has placed healthcare in the palm of consumers' hands.

For the People, By the People

May 1, 2008

Thanks to Dr. Google and Nurse Yahoo, pharma consumers know better than ever how to get exactly what they want

Direct-to-Consumer 2.0: Try It, You'll Like It

The Internet's hopping with healthcare consumers and patient communities. Online social networks are all the rage in brand marketing. Isn't it time for pharma to cross the digital divide and feel the log-on love?
May 1, 2007

Once you get past the Disney allusion, it's easy to see the appeal of the idea that everyone in the world is linked by a short chain of social acquaintances. This "small-world phenomenon" was first advanced four decades ago by social psychologist Stanley Milgram, whose groundbreaking work includes the theory that there are only six links, or acquaintances, between any two randomly selected Americans. Popularized as "six degrees of separation," this notion has been transformed by the digital revolution into a buzzing, booming hyperreality beyond anything even the radical Milgram could have imagined.

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