Articles by Nicholas Giacopelli - Pharmaceutical Executive

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Articles by Nicholas Giacopelli

The Secret

You have to advertise if you want people to know your brand
May 1, 2007

When it comes to corporate reputations, it's clear the pharmaceutical industry doesn't quite get it. (Just pick up any newspaper.) But here's the latest newsflash when it comes to managing a bad rap: You get what you pay for.

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