Articles by Marylyn Donahue - Pharmaceutical Executive


Articles by Marylyn Donahue

Pharma's Winning Innovative Technology

May 1, 2012

Highlighting the companies awarded for exemplifying a high level of operational excellence with technology.

Build It and They Will Come

As the No. 1 destination for medical meetings, Orlando now has another resource to draw physicians—a new ­biocluster that includes the Burnham Research Institute, a medical school, and a new hospital all developed in last four years
Sep 1, 2011

Orlando's new Burnham Research Institute bolsters the region's hold on medical meetings

Agency Confidential

Jun 1, 2011

The challenges of marketing first in market and first in class

Charm Can Tell You A Lot About An Agency

Jun 1, 2011

Our latest Agency Confidential Special Section offers sneak peek inside healthcare's top agencies.

With a Little Help from their Peers

Sep 1, 2010

Physician meetings drive prescribing behavior, but what are the meetings doctors prefer, and who are they listening to?

Agency Buzz: Branding in Emerging Markets

Jun 3, 2010

New high-growth markets are reflecting an unprecedented shift of industry growth to the world's emerging economies. How are Pharma's agencies coping?

Agency Confidential: Bad Reputations and Building Value in Emerging Markets

Jun 3, 2010

Hot topics in the pharma advertising world and covered in this year's Agency Confidential include marketing drugs in emerging countries, and why you shouldn't worry about what people say about your company.

Physician Meetings: A Bright Future

Sep 3, 2009

The good news is that as the industry changes its sales force model, the need for meetings will increase

Agency Confidential: The Scoop— What Your Agency Doesn't Want To Tell You

Jun 3, 2009

Pharma friendless on Facebook | DTC ad spending flat | Rate of healthcare marketing and advertising falls | Consumers chose food over meds | Some see light at tunnel's end


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