May 1, 2012
By:
Marylyn Donahue
Highlighting the companies awarded for exemplifying a high level of operational excellence with technology.
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As the No. 1 destination for medical meetings, Orlando now has another resource to draw physicians—a new biocluster that includes the Burnham Research Institute, a medical school, and a new hospital all developed in last four years
Sep 1, 2011
By:
Marylyn Donahue
Orlando's new Burnham Research Institute bolsters the region's hold on medical meetings
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Jun 1, 2011
By:
Marylyn Donahue
The challenges of marketing first in market and first in class
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Jun 1, 2011
By:
Marylyn Donahue
Our latest Agency Confidential Special Section offers sneak peek inside healthcare's top agencies.
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Sep 1, 2010
By:
Marylyn Donahue
Physician meetings drive prescribing behavior, but what are the meetings doctors prefer, and who are they listening to?
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Jun 3, 2010
By:
Marylyn Donahue
Hot topics in the pharma advertising world and covered in this year's Agency Confidential include marketing drugs in emerging countries, and why you shouldn't worry about what people say about your company.
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Jun 3, 2010
By:
Marylyn Donahue
New high-growth markets are reflecting an unprecedented shift of industry growth to the world's emerging economies. How are Pharma's agencies coping?
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Sep 3, 2009
By:
Marylyn Donahue
The good news is that as the industry changes its sales force model, the need for meetings will increase
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Jun 3, 2009
By:
Marylyn Donahue
Pharma friendless on Facebook | DTC ad spending flat | Rate of healthcare marketing and advertising falls | Consumers chose food over meds | Some see light at tunnel's end
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