Articles by Michael Feehan, Observant LLC - Pharmaceutical Executive

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Articles by Michael Feehan, Observant LLC

The Lesser of Two Evils

Physicians fear that prescription-data restrictions might force sales reps to mine for personal info
Sep 1, 2007

Is the American Medical Association's (AMA) Prescribing Data Restriction Program (PDRP) the answer to physicians' privacy concerns, or will it just hamper the relationship between rep and doc? Observant LLC recently gauged reactions to the PDRP and doctors' expectancies of how this initiative affects physicians' practices and their relationships with pharmaceutical representatives. The findings suggest that the initiative may have paradoxical negative implications for physicians.

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