Articles by Clayton Tolley, Addison Whitney - Pharmaceutical Executive

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Articles by Clayton Tolley, Addison Whitney

Naming Your Brand

In a crowded field, how to choose a name real enough to please the feds and original enough to differentiate your product
Oct 15, 2007

Choosing a name for a new pharmaceutical product used to be a pretty straightforward proposition. Twenty years ago, most drug names were descriptive or functional in nature; they relied on the indication, therapeutic category, or generic name for their creative direction.

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