Articles by Heather Frahm, Catalyst - Pharmaceutical Executive

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Articles by Heather Frahm, Catalyst

Brand Rescuing

Rescuing your drug's reputation from brand-jackers may be risky. Not doing it may be a real trust-breaker.
Oct 15, 2007

The ability to review what people are saying about a brand has become a hot topic among pharmaceutical marketers. Managing a brand used to be fairly straightforward, until, of course, the advent of the Internet. Today, the challenge is enormous: blogs, podcasts, micro-blogging, instant messaging, Wikis....

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