Articles by Mike Maguire - Pharmaceutical Executive


Articles by Mike Maguire

From 3-D to Pop-ups: Go Dimensional

A well-delivered direct mail campaign, with all the bells and whistles, can build a beautiful friendship
Nov 1, 2007

In this age of new media, social networking, blogs, and cyber-clutter, it's easy to forget the appeal of the real—of things that you can hold in your hand and engage with physically. But make no mistake, despite all of the high-tech tools available to us, advertising still relies on evoking an emotional response by tickling the human senses.


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