Articles by Sara Donnelly, Associate Editor - Pharmaceutical Executive

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Articles by Sara Donnelly, Associate Editor

Doctor's Orders

Jun 1, 2008
By: Sara Donnelly, Associate Editor

Dr. Michael Kessler and Mark Vitello of MD Mindset have the cure for the common sales pitch? Look at the transaction from the customer's perspective

Ad Stars 2008

Mar 1, 2008
By: Sara Donnelly, Associate Editor, George Koroneos, Online Content & News Editor

Pharm Exec shines the spotlight on the creative innovators behind the best pharmaceutical ads of 2007

FluTube: What Pharma Can Learn from Novartis' YouTube Campaign

Novartis partnered with Cadient to deliver a very successful unbranded interactive Web video campaign. Watch (at YouTube) and learn.
Feb 1, 2008
By: Sara Donnelly, Associate Editor

Novartis and Cadient served up a very successful unbranded campaign on YouTube. Pharma should take note of this Web 2.0 victory.

J&J vs. Red Cross: The Battle Continues

Nov 14, 2007
By: Sara Donnelly, Associate Editor

Court rejects one of J&J's eight claims, but trademark dispute case will proceed.

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