Articles by Gary Epstein, ReachMD - Pharmaceutical Executive

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Articles by Gary Epstein, ReachMD

Reach for the Radio

New XM Radio station puts physicians on call and on the airwaves
Dec 1, 2007

In August, eMarketer reported that Internet ad sales had officially displaced radio ad sales, nabbing the slot of fourth-largest ad medium. That was a huge blow to radio, which receives a sizable chunk of ad dollars from the pharma industry. Now pharma marketers have a new option—ReachMD, a 24-hour satellite radio station that plays content targeted at doctors.

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