Articles by Peter Keeling - Pharmaceutical Executive


Articles by Peter Keeling

Early Engagement with Medical Laboratories

Mar 1, 2013

Timely engagement is the key to expanding the use of companion diagnostics.

How to Make Rx-Dx Alliances Work

There are big differences between pharma and diagnostic companies-and big rewards for the players who learn to cope with them.
Jul 1, 2003

Partnerships between pharmaceutical (Rx) and diagnostic (Dx) companies are difficult to achieve because most managers don't understand what it takes to make them work.


Click here