Articles by Michael Durand - Pharmaceutical Executive

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Articles by Michael Durand

Public Relations: The Future is East

PR will pave the path to consumer demand in India and China.
Nov 1, 2004

India and China now have middle classes with disposable incomes and a thirst for pharma products.

Reality Check: Is It Newsworthy

Apr 1, 2003

Publicizing clinical trial results can backfire if companies fail to ask themselves the tough questions.

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