Jun 1, 2011
By:
Charlene Prounis
Strategies for outliving your competitors when marketing first-in-class
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Sep 1, 2008
By:
Charlene Prounis
As oncology grows, its advertising is growing up—leaving behind the mechanistic images and scientific themes of past campaigns
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Improving doctor-patient relations can lead to increased patient compliance.
Sep 1, 2005
By:
Charlene Prounis
Instead of leaving the doctor's office well informed, the patient often leaves without enough comprehensible information to comply with the prescribed treatment.
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They look like articles, but they work like ads -- and they're crucial in conditioning the market.
May 1, 2004
By:
Charlene Prounis
In today's cluttered marketplace, it's not only important to tell your audience about your product, but to get them to anticipate it. There are few better ways to do that than a well-timed, well-placed advertorial.
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May 1, 2003
By:
Charlene Prounis
MDs are disenchanted with standard sales calls, but reps can change that. An online survey points the way.
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