Articles by Charlene Prounis - Pharmaceutical Executive

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Articles by Charlene Prounis

Play to the Emotions

Jun 1, 2011

Strategies for outliving your competitors when marketing first-in-class

Bolder is Better

Sep 1, 2008

As oncology grows, its advertising is growing up—leaving behind the mechanistic images and scientific themes of past campaigns

Marketing to Professionals: Doctor-Patient Communication

Improving doctor-patient relations can lead to increased patient compliance.
Sep 1, 2005

Instead of leaving the doctor's office well informed, the patient often leaves without enough comprehensible information to comply with the prescribed treatment.

The Art of Advertorial

They look like articles, but they work like ads -- and they're crucial in conditioning the market.
May 1, 2004

In today's cluttered marketplace, it's not only important to tell your audience about your product, but to get them to anticipate it. There are few better ways to do that than a well-timed, well-placed advertorial.

What Doctors Want

May 1, 2003

MDs are disenchanted with standard sales calls, but reps can change that. An online survey points the way.

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