Articles by Steven Tarnoff - Pharmaceutical Executive

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Articles by Steven Tarnoff

How to Keep Out of Regulatory Quicksand

Pharma sales teams may soon need law degrees just to keep up with the changes in federal and state mandates.
May 1, 2005

OIG now requires corporate marketing departments and field sales reps to not only document how they promote products, but to also—for the first time—demonstrate the "intent" of marketing activities.

Neglected Prescribers

May 1, 2003

Mid-level practioners are pharma's missed opportunity.

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