Apr 1, 2013
By:
Bill Drummy
The slow evolution toward a state of grace in tracking ROI for digital promotion.
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Jul 18, 2012
By:
Bill Drummy
Why, with all the data available, is pharma so bad at getting true marketing insights to drive its business? Bill Drummy looks at how to realize the promise of "Big Data".
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Apr 1, 2012
By:
Bill Drummy
While what is considered 'traditional' marketing has evolved over the years, it's clear that a digital strategy is an absolute necessity to compete today—not just tomorrow.
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Jan 1, 2012
By:
Bill Drummy
It's a disturbing irony: In an industry whose entire economic value is founded on its ability to innovate, why is there so much discomfort with the risk required for innovation. Where did the courage to innovate go?
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Nov 1, 2011
By:
Bill Drummy
The bigger the company, the thicker the sclerosis, the more they need to suck out the fat
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Sep 1, 2011
By:
Bill Drummy
Keeping your finger on the pulse of consumers leads to better, more actionable insights—and better results.
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Aug 1, 2011
By:
Bill Drummy
Does Big Pharma have the emotional connection and intellectual commitment to move with the pace of change?
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Jun 3, 2008
By:
Bill Drummy
Web site supports Crohn's patients and supplies goal-busting database for company's new product
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Feb 1, 2006
By:
Bill Drummy
Online strategies aren't monolithic; each must meet the particular goals of the brand in question, and serve the knowledge needs of a specific disease state. That said, experts agree on many of the fundamentals—the 5 "I"s of Internet marketing:
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