Articles by Mark Chataway - Pharmaceutical Executive

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Articles by Mark Chataway

Can Social Media Give Big Pharma Back its Reputation?

Jun 1, 2012

Industry's ability to master the external environment depends on making the 140-character shorthand of the Twitter generation its own.

Safe and Effective, Really?

Jun 1, 2011

To decide on a course of treatment, patients need to be told the truth straight up

How to Be More Truthful

Jun 1, 2011

Suggestions for testing new ways of addressing difficult issues of risk

Guess What? Your Corporate Reputation Does matter

Jun 3, 2010

Sure, there might be a few key audiences whose view of your reputation is critical, but targeting them is fairly simple and often inexpensive. More times than not, it's better to keep your head down than raise the banner and lead the field.

Want a Good Reputation? Earn it.

Jun 3, 2010

The companies with the best corporate reputations have responsibility initiatives that earn their way, but very few of them started in response to a perceived problem or a bit of bad press.

I've Seen The Revolution and It's Not Working

Jul 7, 2009

Agency Insider Mark Chattaway infiltrates the world of online social media. His consensus: Advertising on social networks is iffy at best

Seven Strategies For Successful Agency Hook-Ups

Jun 3, 2008

Do you really know who you are hiring? Agency Insider Mark Chataway spills the beans on why the pitch doesn't work, and what you need to do before signing on

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