Articles by Brittany Agro - Pharmaceutical Executive

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Articles by Brittany Agro

Rx Club Awards 2009: Spotlight on Synergy

Dec 9, 2009

This year's winning brand advertising campaigns convey compelling messages with eye-catching graphics and creative copy.

No Such Thing as Free Drugs?

May 21, 2009

New medicines program may be a beacon of light for the newly jobless, but some wonder what issues might arise from such a ?good gesture.?

Ad(Ventures) in Pharmaland

May 1, 2009

Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration.

Higher Learning for Pharma Sales Reps

Apr 29, 2009

American Society of Hypertension to launch new education program that grants sales reps hypertension accreditation after rigorous training.

New Study Details Online Habits of Diabetes Patients

Mar 4, 2009

Manhattan Research singled out type 2 diabetes sufferers and their online search patterns; it turns out diabetes patients are less likely to confront doctors about branded drugs they?ve seen in DTC ads, yet more apt to take Lipitor.

Corbett for Alcon's Vigamox

Mar 1, 2009

To convey how quickly Alcon's Vigamox resolves pink eye, Corbett Worldwide Healthcare Communications turned to a universally understood icon—the pink eraser—and leveraged it to make the brand stand out in the competitive market.

The New Sales Force

Mar 1, 2009

The arms race is over, and it's time to reinvent pharma sales. Here's what forward-looking companies are experimenting with—and how it's working

GSW Worldwide for MGI Pharma/Eisai's PONV

Mar 1, 2009

To educate anesthesiologists that post-operative nausea and vomiting (PONV) is "no fun for anyone," GSW Worldwide created WoozyWorld.com, a "non-amusement" that highlights the need for MGI Pharma's 72-hour antiemetic Aloxi.

Saatchi & Saatchi for Sanofi-Aventis's Ambien CR

Mar 1, 2009

Ambien CR, the sleep medication that "helps you fall asleep fast and stay asleep" caught the eyes (and ears!) of consumers with, well, a rooster.

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