Articles by Peter Carlin - Pharmaceutical Executive

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Articles by Peter Carlin

The Battle for Oncology KOLs

Apr 22, 2009

Companies are fighting for strong relationships with key opinion leaders—and Genentech is winning, hands down.

The Total Customer Experience

Genentech had previously been number one by a very wide margin. This year that margin started to narrow. Novartis is now a much closer second
Jul 1, 2008

Genentech had previously been number one by a very wide margin. This year, that margin started to narrow. Novartis is now a much closer second

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