Articles by Dr Brian D. Smith - Pharmaceutical Executive


Articles by Dr Brian D. Smith

The Seven Deadly Sins of Marketing Excellence

Feb 18, 2010

Marketing excellence programmes are popular, important and frequently flawed, says Dr Brian D. Smith

Survival of the Dumbest

Dec 18, 2009

Definitions of the same management strategy terms can vary significantly between industry and academia, observes Dr Brian D. Smith.

Key Account Management: always read the label

Aug 17, 2009

Dr Brian D. Smith traces the origins of key account management and how it applies in pharmaceutical markets.

Keeping up with KOLs

Jul 21, 2009

Dr Brian D. Smith looks at the origins and future of key opinion leadership.


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