Feb 18, 2010
By:
Dr Brian D. Smith
Marketing excellence programmes are popular, important and frequently flawed, says Dr Brian D. Smith
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Dec 18, 2009
By:
Dr Brian D. Smith
Definitions of the same management strategy terms can vary significantly between industry and academia, observes Dr Brian D. Smith.
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Aug 17, 2009
By:
Dr Brian D. Smith
Dr Brian D. Smith traces the origins of key account management and how it applies in pharmaceutical markets.
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Jul 21, 2009
By:
Dr Brian D. Smith
Dr Brian D. Smith looks at the origins and future of key opinion leadership.
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