Articles by Andrea LaFountain - Pharmaceutical Executive

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Articles by Andrea LaFountain

Where have all the Scientists Gone?

Mar 1, 2011
By: Andrea LaFountain

With an emphasis on short-term objectives rather than long-term goals, pharma is missing a huge opportunity in applying market science to drive adherence

Adherence Equation: The Code is Cracked!

Dec 1, 2010
By: Andrea LaFountain

Putting science front-and-center in the design of patient adherence programs can lead to a better understanding of the commitment required to get patients to take their medicine

Finding the Hidden Behavior Solutions

Sep 1, 2010
By: Andrea LaFountain

When neither attitudes nor personality drive behavior, Pharma must look to social norms to understand consumer adherence issues

Adherence: Missing the Mark

Jul 1, 2010
By: Andrea LaFountain

Why do patients drop drug therapy after 12 months?

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