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Mar 1, 2013
By:
Al Topin
What can happen when reps focus on the physician-patient conversation? Al Topin reports.
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Jan 1, 2013
By:
Al Topin
Doctor-patient conversations aren't always what we think—this basic interaction represents both a problem and an opportunity for today's drug marketers, writes Al Topin.
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Nov 1, 2012
By:
Al Topin
How an agency and client behave after they split speaks volumes about their culture and character, writes Al Topin.
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Sep 1, 2012
By:
Al Topin
In the digital age, physicians don't call the shots when it comes to healthcare guidance, writes Al Topin.
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Jul 1, 2012
By:
Al Topin
At its core, pharma marketing is about conversations. Dynamic, persuasive conversations between companies and healthcare stakeholders. But one time it was simple; now it's not, writes Al Topin.
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Feb 1, 2012
By:
Al Topin, Abby Mansfield
A good creative brief takes raw information and makes it come alive, write Al Topin and Abby Mansfield.
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Nov 1, 2011
By:
Al Topin
Saving the agency/client relationship begins first with the people involved and defining accountability on both sides
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Sep 1, 2011
By:
Al Topin
Agency/client relationships still take time to build into successful marriages in this age of digital connections and me-first attitudes
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Jul 1, 2011
By:
Al Topin
EAB Member Al Topin delivers 10 questions that should drive your brand-building marketing program.
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