Articles by McCann Healthcare WorldWide - Pharmaceutical Executive

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Articles by McCann Healthcare WorldWide

Creating Brand Value In China: Two Case Studies

Jun 3, 2010

After an active campaign spanning nearly six years, the epidemiology data showed a decline in the number of patients with Hep B, from 1.3 million to 0.9 million.

Amar Urhekar, McCann Healthcare WorldWide, McCann Worldgroup

Jun 3, 2010

A global agency has the highest chance of ensuring core brand value

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