Articles by Reid Paul, Pharm Rep Magazine - Pharmaceutical Executive

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Articles by Reid Paul, Pharm Rep Magazine

GSK Rethinks Rep Compensation

Jul 28, 2010

Bonuses for reps at GlaxoSmithKline will soon be based on customer feedback and adherence to company policy, not sales targets. The move promises to transform sales & marketing, but the company offered few details about how the plan will be implemented.

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