Articles by Jennifer Ringler - Pharmaceutical Executive


Articles by Jennifer Ringler

Pharm Exec Ad Stars 2012

Apr 1, 2012

This year's Ad Stars embrace creativity through the eyes of the patients. Ben Comer and Jennifer Ringler report.

Only Connect: Finding the Key to Digital Marketing

Mar 7, 2012

Jim Currie and Baber Ghauri talk to Pharm Exec about making connections that resonate with audiences in a digital world.

The (Life) Science of Digital Connections

Mar 1, 2012

Making real connections that resonate with audiences in a digital world is a fine art, especially in the heavily regulated world of Big Pharma

FDA Social Media Guidelines: Irresponsible?

Feb 1, 2012

After two years of waiting, FDA issued the first in a series of planned guidelines on social media at the end of last year. We look at some of the experts' reactions.

Compliance: Getting Those Ducks in a Row

Jan 1, 2012

Pharma must coordinate the efforts of medical, legal, HR, global partners and many other players in the regulatory compliance space to keep itself afloat in choppy seas.

The Rx Club's 25th Anniversary Show

The Rx Club Show celebrates 25 years of honoring the best in creative pharmaceutical advertising
Nov 1, 2011

Over 25 years the Rx Club Show has reflected dramatic technological changes in advertising. But, as always, the subject comes first, the medium second. So where did the accolades go this year?

Abbey Meyers: The "Mother" of Invention

Oct 1, 2011

Abbey Meyers, Founder, National Organization of Rare Disorders

Patient Advocacy: The Last 30 Years

Oct 1, 2011

The rise of advocacy groups has helped patients find their voice, but the power to change health profiles remains an elusive goal.

Employers: Fighting Non-Adherence

Aug 1, 2011

A Q&A with Andrew Webber, President and CEO of the National Business Coalition on Health


Click here