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Apr 1, 2012
By:
Jennifer Ringler, Ben Comer
This year's Ad Stars embrace creativity through the eyes of the patients. Ben Comer and Jennifer Ringler report.
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Mar 7, 2012
By:
Jennifer Ringler, Ben Comer
Jim Currie and Baber Ghauri talk to Pharm Exec about making connections that resonate with audiences in a digital world.
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Mar 1, 2012
By:
Jennifer Ringler, Ben Comer
Making real connections that resonate with audiences in a digital world is a fine art, especially in the heavily regulated world of Big Pharma
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Feb 1, 2012
By:
Jennifer Ringler
After two years of waiting, FDA issued the first in a series of planned guidelines on social media at the end of last year. We look at some of the experts' reactions.
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Jan 1, 2012
By:
Jennifer Ringler
Pharma must coordinate the efforts of medical, legal, HR, global partners and many other players in the regulatory compliance space to keep itself afloat in choppy seas.
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The Rx Club Show celebrates 25 years of honoring the best in creative pharmaceutical advertising
Nov 1, 2011
By:
Jennifer Ringler, Ben Comer
Over 25 years the Rx Club Show has reflected dramatic technological changes in advertising. But, as always, the subject comes first, the medium second. So where did the accolades go this year?
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Oct 1, 2011
By:
Jennifer Ringler
Abbey Meyers, Founder, National Organization of Rare Disorders
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Oct 1, 2011
By:
Jennifer Ringler
The rise of advocacy groups has helped patients find their voice, but the power to change health profiles remains an elusive goal.
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Aug 1, 2011
By:
Jennifer Ringler
A Q&A with Andrew Webber, President and CEO of the National Business Coalition on Health
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