Articles by Peter Houston - Pharmaceutical Executive

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Articles by Peter Houston

Pharma and Social Media: Ready to Make Nice?

As companies prepare to reformulate their Facebook strategies in light of the recent changes regarding the disabling of comments on pharma pages, the time is right for industry to overcome its social media phobia once and for all
Sep 1, 2011
By: Peter Houston

The time is right for industry to overcome its social media phobia once and for all.

Google+ and Pharma

Aug 1, 2011
By: Peter Houston

Is Google+ the social media platform that pharma has been waiting for?

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