Articles by Peter Houston - Pharmaceutical Executive

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Articles by Peter Houston

Fixing Wikipedia

Apr 10, 2014

Will Pharma join a growing effort to make the world's leading online health information resource more relevant to providers and safer for patients? Peter Houston reports.

The Case for Content

Aug 1, 2013

Reaching skittish consumers through objective, storydriven information is digital marketing's hottest digit. But applying this consumer phenomenon in Big Pharma presents some unique challenges, writes Peter Houston.

Pharma and Social Media: Ready to Make Nice?

As companies prepare to reformulate their Facebook strategies in light of the recent changes regarding the disabling of comments on pharma pages, the time is right for industry to overcome its social media phobia once and for all
Sep 1, 2011

The time is right for industry to overcome its social media phobia once and for all.

Google+ and Pharma

Aug 1, 2011

Is Google+ the social media platform that pharma has been waiting for?

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