Articles by John Ruane - Pharmaceutical Executive

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Articles by John Ruane

(Some) Booths Beckon

The continued importance of face-to-face interaction between industry and prescribing physicians is being increasingly restricted. Nowhere is this more apparent than on the healthcare convention exhibition floor. Here is what some pharma companies are doing about it ...
Sep 1, 2011

What some pharma companies are doing about the increasing restrictions of face-to-face interaction between industry and prescribing physicians

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