Articles by Sarah Krüg - Pharmaceutical Executive

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Articles by Sarah Kr?g

Time to Appoint a 'Chief Patient Officer'?

As the "patient revolution" intensifies, now is the time for pharma companies to appoint a Chief Patient Officer—a new position designed to build an accord around trust.
Feb 1, 2012

Sarah Krug asks if it is time for pharma companies to appoint a Chief Patient Officer, a new position designed to build an accord around patient trust.

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