Articles by Victor Coker - Pharmaceutical Executive

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Articles by Victor Coker

Europe's Economic Crisis: The Effect on Outsourcing to Emerging Markets

Each developing economy has unique economic, political, and cultural issues that help define its pharmaceutical market. To succeed, multinational pharmaceutical companies will have to adapt differently.
Feb 1, 2012

With Europe's economic troubles causing domestic profitability concerns, established pharmaceutical companies may need look to emerging markets for outsourcing partners.

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