Articles by Nancy Turett - Pharmaceutical Executive

ADVERTISEMENT

Articles by Nancy Turett

Public Relations: A State of Drugs and Trust

New study shows that pharma trust is gaining ground in United States
Jun 1, 2007

Whom do you trust? If you answered "pharmaceutical companies," then you are no longer in the minority. Sixty percent of those polled for the annual Edelman Trust Barometer, a survey of more than 3,100 educated, media-informed influencers, said they trust the pharma industry globally. This is good news for an industry that was plagued with bad press these last few years.

Thriving Amid Uncertainty

Relationships Reign
Sep 1, 2002

As healthcare struggles to reinvent itself, a confluence of major societal forces has irrevocably changed both the business world and the healthcare landscape.

The Power of Public Relations

May 1, 2001

PMs find new ground for reinforcing marketing messages and targeting the media mix.

ADVERTISEMENT

Click here