Articles by Bill Drummy - Pharmaceutical Executive


Articles by Bill Drummy

Health 2.0 2014: Infrastructure Gets Sexy, HCP Apps Steal the Show

Nov 13, 2014

Two of the industry's most influential conferences occurred within weeks of each other this autumn – TEDMED and Health 2.0. Bill Drummy reviews both events.

Musings from the Conference Circuit: A Wake-up Call for Pharma

Mar 28, 2014

Bill Drummy reports on the key healthcare takeaways from this year's South by Southwest (SXSW) Interactive conference in Austin, Texas.

At the Nexus of Convergent Revolutions

Jun 12, 2013

Digital technologies meet cost containment in the new pharma marketing landscape, writes Bill Drummy.

Evidence-Based Marketing: From Rise to Stall—and Ultimate Triumph

Apr 1, 2013

The slow evolution toward a state of grace in tracking ROI for digital promotion.

What is Big Data and How Do We Use It?

Jul 18, 2012

Why, with all the data available, is pharma so bad at getting true marketing insights to drive its business? Bill Drummy looks at how to realize the promise of "Big Data".

Think Digital First

Apr 1, 2012

While what is considered 'traditional' marketing has evolved over the years, it's clear that a digital strategy is an absolute necessity to compete today—not just tomorrow.

Innovation: Why is Pharma Scared to Death?

Jan 1, 2012

It's a disturbing irony: In an industry whose entire economic value is founded on its ability to innovate, why is there so much discomfort with the risk required for innovation. Where did the courage to innovate go?

Pharma's Visit to the Plastic Surgeon

Nov 1, 2011

The bigger the company, the thicker the sclerosis, the more they need to suck out the fat

Turning the Ins and Outs of Marketing Inside-Out

Sep 1, 2011

Keeping your finger on the pulse of consumers leads to better, more actionable insights—and better results.


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