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Dec 9, 2009
By:
Brittany Agro
This year's winning brand advertising campaigns convey compelling messages with eye-catching graphics and creative copy.
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May 21, 2009
By:
Brittany Agro
New medicines program may be a beacon of light for the newly jobless, but some wonder what issues might arise from such a ?good gesture.?
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May 1, 2009
By:
Brittany Agro
Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration.
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Apr 29, 2009
By:
Brittany Agro
American Society of Hypertension to launch new education program that grants sales reps hypertension accreditation after rigorous training.
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Mar 4, 2009
By:
Brittany Agro
Manhattan Research singled out type 2 diabetes sufferers and their online search patterns; it turns out diabetes patients are less likely to confront doctors about branded drugs they?ve seen in DTC ads, yet more apt to take Lipitor.
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Mar 1, 2009
By:
Brittany Agro
To convey how quickly Alcon's Vigamox resolves pink eye, Corbett Worldwide Healthcare Communications turned to a universally understood icon—the pink eraser—and leveraged it to make the brand stand out in the competitive market.
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Mar 1, 2009
By:
Brittany Agro
The arms race is over, and it's time to reinvent pharma sales. Here's what forward-looking companies are experimenting with—and how it's working
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Mar 1, 2009
By:
Brittany Agro
To educate anesthesiologists that post-operative nausea and vomiting (PONV) is "no fun for anyone," GSW Worldwide created WoozyWorld.com, a "non-amusement" that highlights the need for MGI Pharma's 72-hour antiemetic Aloxi.
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Mar 1, 2009
By:
Brittany Agro
Ambien CR, the sleep medication that "helps you fall asleep fast and stay asleep" caught the eyes (and ears!) of consumers with, well, a rooster.
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