Articles by Beth Herskovits - Pharmaceutical Executive

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Articles by Beth Herskovits

Gardasil Campaign Taps Public Fear of Cancer

Nov 29, 2006

Merck branded spots for HPV vaccine use strategic messaging.

Here Come the Appeals ...

Nov 22, 2006

BMS is the first on what's bound to be a long list of opponents in the recent ruling on the definition of "average wholesale price."

It's Not What It Looks Like

Nov 22, 2006

Genentech says Tanox acquisition does not signal a shift in strategy.

Pharma Defensive After Dem's Victory

Nov 22, 2006

Industry points to new reports on Part D to blunt new Congressional critics.

'Average Wholesale Price' Means Lawsuits for Pharma

Nov 8, 2006

Judge defines term ahead of Medicare fraud trial.

And in this corner ...

Nov 8, 2006

Abbott's acquisition of Kos creates a viable contender in the fight for cardiovascular market share.

On the Right Track

Nov 8, 2006

After decades of disparate attempts to secure supply chains, pharma companies may finally be getting on the same page.

Barr to Pharma: 'Watch Out'

Oct 25, 2006

After winning a bidding war for Pliva, the well-positioned generic maker is giving pharma reason to worry.

Big Growth in Small Markets

Oct 25, 2006

Emerging countries are expected to drive pharma's earnings next year.

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