Articles by George Koroneos, Online Content & News Editor - Pharmaceutical Executive

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Articles by George Koroneos, Online Content & News Editor

Pfizer Sheds More Staff

Jan 14, 2009

Sales reps aren't the only ones heading for the unemployment line - Pfizer is eliminating researcher positions as fewer drugs are making it to development. But could streamlining the crux of drug R&D cause more harm than good?

FDA Wants More Gardasil Data

Jan 14, 2009

One week after submitting data to get Gardasil approved for men, Merck gets a total response letter from FDA requesting additional data before it makes a decision on authorizing the drug for older women.

Merck Submits Request to Market Gardasil to Men

Jan 7, 2009

Merck isn't bragging about the positive data it received regarding the use of its landmark HPV vaccine in men. But the pharma giant also isn't wasting time submitting the info to FDA. Pharm Exec talked to the lead investigator behind the trials to find out why this could be another milestone for Merck.

Ad Agencies Feel the Crunch as WPP Readies Layoffs

Jan 7, 2009

One week into the new year, and word is trickling out that some large advertising firms are gearing up for heavy cuts. First out the gate is WPP, which is expected to be cutting thousands of jobs.

Purohit Takes Center Stage

Jan 7, 2009

With the departure and retirement of two-thirds of Donahoe Purohit Miller, the middle child has rebranded itself Purohit Navigation and is going after the pharma market as a one-stop-shop for all its branding needs.

Mass. Eyeballing Major Promotional Changes for Pharma

Dec 17, 2008

Forget putting a cap on how much a gift to doctors should cost, the state of Massachusetts is considering outlawing everything from pens to meals - and don't even think about handing out free tickets to next week's Red Sox game.

What Doctors Really Think About Reps

Dec 17, 2008

New study shows that physicians aren't as opposed to sales rep visits as some might think. However, a growing number of docs are becoming fans of rep meetings in conjunction with some form of electronic detailing.

PhRMA Enhances DTC Guidelines

Dec 17, 2008

Consumer pharma marketers are going to have to be a little more careful when using celebrity spokespeople or actors playing physicians. PhRMA has updated its rules and the consensus is clear - if you are paying for promotion, it must be noted in the ad.

Security Spotlight: Q&A with James Christian, Novartis

Dec 11, 2008

Pharm Exec talks with James Christian, head of security at Novartis, to learn more about what the company is doing to protect its supply chain and stop counterfeiters

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