Articles by William Looney - Pharmaceutical Executive

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Articles by William Looney

Strategies for Emerging Markets: Seven Keys to the Kingdom

Aug 1, 2010

It's back to the future in Pharm Exec's second-annual review of industry prospects in the IMS "Pharmerging 17"

China: Behind the Screen

Jul 30, 2010

To shed some light on China's potential, Pharm Exec sat down with Peter Young, President and Managing Partner of Young & Partners, who recently met with government and industry officials to review the investment and M&A climate for medicines.

Response to the Fiscal Crisis: The Valuing Conversation

Jul 8, 2010

As Europe sets the pace in slashing drug prices to meet austerity goals industry is seeking fresh ways to control the fallout. Will more dialogue be enough?

BP and Big Pharma: A Warning Sign

Jul 1, 2010

If there was ever a justification for endorsing a "triple bottom line" strategy for measuring Big Pharma's investment performance, it's the BP crisis.

BIO 2010: Potemkin Pavillions and the Power of NICE

Jun 14, 2010

June 14, 2010.

Pew's Rising Profile in Public Health

Jun 1, 2010

The public-interest charity takes on pharma-influenced medicing and drug-resistant bacteria.

Post-Approval Regulation: Progress or Pileup?

Jun 1, 2010

Innovation in industry has always required a strong internal champion; the danger is a process led by the risk-adverse and externally-driven stakeholder consensus called "death by faint praise." Is this really what we mean by "bold partnerships?"

Q&A: Geno Germano

Geno Germano, president of Pfizer's Specialty Care Business Unit, talks about how to win support in a sector that prizes connection with patients
May 11, 2010

Pfizer's Specialty Product Business Unit leader discusses his vision for the drug giant's specialty business; now the largest in the industry.

Dealmaking Roundtable

With recovery from the 2009 recession now underway, good deals are back on the drawing board. The challenge will be to paint over legacy risks and fill the canvas with the right mix of assets at the best price for long term shareholder gains
May 1, 2010

A panel of bankers and industry executives discuss what's ahead in deals for 2010.

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