Articles by Jeannette Park - Pharmaceutical Executive

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Articles by Jeannette Park

Introduction: Minding Morals

Lessons from childhood provide inspiration for meeting planners in search of event messages that stick.
Mar 2, 2006

WHEN I WAS GROWING UP, my favorite book was Aesop's Fables. I especially loved the way every story had a moral at the end to tie everything together: Try before you trust; the hero is brave in deeds as well as words; birds of a feather flock together; might makes right; don't be the boy who cried wolf. Those one-line messages packed a punch then, and still stick with me.

Launch to Success

Blockbuster drugs aren’t born—they’re made. Are you doing everything you can to make your product launch great?
Mar 2, 2006

When planning meetings, pharma companies need to work beyond what they think is satisfactory.

Critical Thought

Industry leaders reveal how they approach physician meetings.
Mar 2, 2006

IN OUR APRIL 2006 ISSUE, we will explore the results of a reader study—a" pulse check" as we think of it—on the topics of promotional programs, meeting spend, and compliance, cosponsored by Maritz Travel and Pharmaceutical Executive. The study asked industry leaders about their perceptions of their companies' physician meetings in terms of audience, format, and budget, as well as their views on compliance regulations.

Introduction: Opportunites and Challenges

A new year means a clean slate. It's also an opportunity for product managers to face new challenges—and learn from others' mistakes.
Feb 2, 2006

As 2006 gets under way, changes in the industry are creating new opportunites for product managers, along with a landslide of challenges. Blockbuster drugs that represent 50 to 60 percent of pharmaceutical sales will come off patent in the next few years, and with consumer awareness now greater than ever, product managers need to work even harder to keep up. The articles in this volume address these growing concerns.

Thought Leader: Q&A with Cheryl Buxton

Inside Fortress Walls
Jan 1, 2006

There was a time when Merck was looked upon as the granddaddy of all pharma companies. As the self-proclaimed oldest pharmaceutical and chemical company in the world, people wanted to work at Merck for its sterling reputation, excellent products, and job security.

What Really Happened to Pargluva

Nov 22, 2005

Pargluva was a bad bet from early on. Analysts say so. Can BMS still save face?

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