Jun 3, 2009
By:
Marylyn Donahue
Agency Confidential interrogated 21 executives at top healthcare agencies to find out the skinny on what is really happening with pharma marketing and advertising at this dire time for the industry. Here is the report.
|
Open Season
Apr 3, 2009
By:
Marylyn Donahue
Neither Washington nor the public has any patience for executives playing golf at fancy resorts. It doesn't matter if they are there attending a conference, or that important business is often conducted on the green, or that the Battle of Waterloo was won on the playing fields of Eton.
|
Product managers are emerging as key figures as globalization and competition make maintaining a winning portfolio a lot harder, more complex, and vastly more important
Mar 3, 2009
By:
Marylyn Donahue
Product managers are key figures as maintaining a winning portfolio becomes a lot harder, more complex, and vastly more important
|
Nov 3, 2008
By:
Marylyn Donahue
Is a phoenix beginning to rise from this year's layoffs, expiring patents, and regulatory setbacks? Ask the consultants...
|
Oct 3, 2008
By:
Marylyn Donahue
A DTC backlash is forcing branders to come up with new marketing approaches. Some are better than others ... much better
|
Oct 3, 2008
By:
Marylyn Donahue
Between Congress, the courts, and consumers, DTC is having a rough year. Pharma marketers are now being pressured to delay direct-to-consumer advertising for six months. Is it time to pay more attention to educating doctors and patients?
|
Oct 3, 2008
By:
Marylyn Donahue
Dr. House, the lead character in TV's hit medical drama, House, is a high-prescribing diagnostician whose drug treatments can as easily kill or cure a patient. Can this be marketing?
|
Oct 3, 2008
By:
Marylyn Donahue
Drugs are being mentioned more and more on TV shows. Is it just part of the script—or promotion on the part of the industry? If so, should it be regulated?
|
Sep 3, 2008
By:
Marylyn Donahue
What effect is the new regulatory environment having on medical meetings, and what does it mean for their future health?
|
|
PharmExec Blog
Follow Us
RSS
Bookstore
