Mar 1, 2009
By:
Brittany Agro
How do you generate excitement for 5,000 sales reps who promote a product in a changing marketplace? You give them VIP tickets to the Plavix Plan of Action Premiere and reenact a blockbuster Hollywood movie debut! Of course it helps to build anticipation, which is exactly what Torre Lazur McCann did with its six-week direct mail campaign to get Bristol-Myers Squibb and Sanofi-Aventis' sales reps ready for the big event.
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Mar 1, 2009
By:
Brittany Agro
Flashpoint Medica's "Little girl, big shoes" campaign was used to portray the problem of central precocious puberty for the launch of Supprelin LA from Indevus Pharmaceuticals.
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Mar 1, 2009
By:
Brittany Agro
"Tired of your old birth-control routine?" the spot asks. "Maybe it's time to break free from the pack with NuvaRing."
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Mar 1, 2009
By:
Brittany Agro
The faces (and talent!) behind the year's best ads
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Mar 1, 2009
By:
Brittany Agro
It's not unusual for creative teams to ask actors to work up on-screen tears. But when you go from crying actors to crying babies, it makes all the difference.
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Mar 1, 2009
By:
Brittany Agro
When Astellas' AmBisome marketing campaign needed an upgrade to set it apart from the competition, AbelsonTaylor came up with a "fierce yet friendly" promotional tactic.
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Mar 1, 2009
By:
Brittany Agro
ClindaReach, from Dusa Pharmaceuticals, offers a simple and practical solution for patients with acne in hard-to-reach places: ClindaReach, an application wand.
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Mar 1, 2009
By:
Brittany Agro
The last thing on the mind of an adventurous traveler is a pre-trip immunization, which, consequently, is not top-of-mind for their healthcare providers, either.
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