Articles by Brittany Agro - Pharmaceutical Executive

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Articles by Brittany Agro

Torre Lazur McCann for BMS & Sanofi Aventis's Plavix

Mar 1, 2009

How do you generate excitement for 5,000 sales reps who promote a product in a changing marketplace? You give them VIP tickets to the Plavix Plan of Action Premiere and reenact a blockbuster Hollywood movie debut! Of course it helps to build anticipation, which is exactly what Torre Lazur McCann did with its six-week direct mail campaign to get Bristol-Myers Squibb and Sanofi-Aventis' sales reps ready for the big event.

Flashpoint Medica for Indevus Pharmaceuticals's Supprelin LA

Mar 1, 2009

Flashpoint Medica's "Little girl, big shoes" campaign was used to portray the problem of central precocious puberty for the launch of Supprelin LA from Indevus Pharmaceuticals.

TBWA\WorldHealth for Schering-Plough's NuvaRing

Mar 1, 2009

"Tired of your old birth-control routine?" the spot asks. "Maybe it's time to break free from the pack with NuvaRing."

Ad Stars 2009

Mar 1, 2009

The faces (and talent!) behind the year's best ads

Wishbone for Barrier Thearpeutic's Vusion

Mar 1, 2009

It's not unusual for creative teams to ask actors to work up on-screen tears. But when you go from crying actors to crying babies, it makes all the difference.

AbelsonTaylor for Astellas's AmBisome

Mar 1, 2009

When Astellas' AmBisome marketing campaign needed an upgrade to set it apart from the competition, AbelsonTaylor came up with a "fierce yet friendly" promotional tactic.

AbelsonTaylor for Amgen/Wyeth PsA

Mar 1, 2009

AbelsonTaylor

Topin & Associates for Dusa's ClindaReach

Mar 1, 2009

ClindaReach, from Dusa Pharmaceuticals, offers a simple and practical solution for patients with acne in hard-to-reach places: ClindaReach, an application wand.

ICC for Sanofi Pasteur's TravelWise Program

Mar 1, 2009

The last thing on the mind of an adventurous traveler is a pre-trip immunization, which, consequently, is not top-of-mind for their healthcare providers, either.

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