Articles by Julian Upton - Pharmaceutical Executive

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Articles by Julian Upton

iPad Apps: Are You Content with your Content?

Jan 1, 2012

Pharma has become unusually quick to strike embrace the iPad. But the industry's inherent conservatism means it has some way to go to fully milk the device's potential.

Europe Tackles 'Advertising in Disguise' Fears

Nov 1, 2011

The EC's latest proposals have thrown water on Europe's firey Direct-to-Consumer advertising debate. But is it enough to keep the flames at bay?

Sweden: Setting the Pace for Global Pharma

Oct 1, 2011

Garbo gets it ...

Should the US Gamble with Risk Sharing?

Sep 1, 2011

Especially when payers come to the table holding the best cards — leaving industry second-guessing its strategy.

UK Stakeholders Have Their Say on Value-Based Pricing

May 1, 2011

The UK coalition government's consultation on the intro of value-based pricing has invited caution and resistance

Roche Sets a New Social Media Standard

Will Roche's precedent push the regulatory community to create standards that will level the playing field for all contenders?
Oct 1, 2010

Will Roche's precedent push the regulatory community to create standards that will level the playing field for all contenders?

Healthcare Hung Up in the UK Election?

May 1, 2010

The three-way race for control of Parliament leaves the future of the British pharmaceutical industry in the balance.

New Challenges for NICE

Feb 1, 2010

Last year was a trying one for the UK's National Institute for Health and Clinical Excellence. Will 2010 be any easier

European Pharma Finally Becomes a Health Matter

Dec 1, 2009

December 01

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