Saving the agency/client relationship begins first with the people involved and defining accountability on both sides
Agency/client relationships still take time to build into successful marriages in this age of digital connections and me-first attitudes
EAB Member Al Topin delivers 10 questions that should drive your brand-building marketing program.
Being first to market can give a brand the chance it neads to grab a market leadership position
Why is building a successful marketing program so difficult? It should be simple, if your product is worth marketing.
When dealing with the pharmaceutical marketplace, why is keeping things simple so complex?
We need to start thinking of digital as part of a marketing plan instead of The Plan.
How Digital Medicine Can Pinpoint Dosing Regimens to Optimize Drug Efficacy and Safety
Sponsored By Oracle
Multi-faceted Approaches to Meet Payer and Regulatory Evidence Requirements
Sponsored By UBC Express Scripts
Overcoming the Life Sciences Content Conundrum in a Multichannel World
Sponsored By Veeva