Articles by Al Topin - Pharmaceutical Executive

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Articles by Al Topin

Agency Assignments: Managing the Hidden Costs

Nov 1, 2011

Saving the agency/client relationship begins first with the people involved and defining accountability on both sides

A Long, Slow Walk Toward the Altar

Sep 1, 2011

Agency/client relationships still take time to build into successful marriages in this age of digital connections and me-first attitudes

10 Emergency Brand Building Questions

Jul 1, 2011

EAB Member Al Topin delivers 10 questions that should drive your brand-building marketing program.

More than Smoking at Stake

Jun 1, 2011

Being first to market can give a brand the chance it neads to grab a market leadership position

Blame the Driver, Not the Car

May 1, 2011

Why is building a successful marketing program so difficult? It should be simple, if your product is worth marketing.

The Brand Promotion Gauntlet

Mar 1, 2011

When dealing with the pharmaceutical marketplace, why is keeping things simple so complex?

Al Topin, Topin & Associates

Jun 3, 2010

We need to start thinking of digital as part of a marketing plan instead of The Plan.

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