Articles by Sibyl Shalo - Pharmaceutical Executive

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Articles by Sibyl Shalo

When the Going Gets Tough, the Tough Get Incentives

May 1, 2003

Investment in pharma sales force productivity pays for itself.

Biogen's Big Picture

Jan 1, 2003

Fifty years ago, Watson and Crick changed the world by discovering the structure and function of DNA. Twenty-five years ago, Biogen opened its doors as one of the world's first global biotechnology companies. Thirteen years ago, James Mullen joined the company as director of facilities engineering and seven years later was promoted to international vice-president. Four years after that, in June, 2000, Biogen appointed Mullen president and CEO, and-in an uncanny continuation of its half-life evolution-named him chairman of the board after James Vincent vacated that seat midway through 2002.

One Product's Value

Oct 1, 2002

Like the rest of the financial community, market-weary pharma and biotech investors have become hypersensitive to news reports of the cyclical ups and downs of companies' research and regulatory activities.

The Booming Seniors Market

Marketing to pharma's fastest growing customer base requires knowing who calls the shots in the dynamic senior care market.
Oct 1, 2002

Aging Americans, disappointed by their government's failure to pass Medicare prescription benefits legislation, will likely determine who's in and who's out of Congress this November. Their power is already evident: National discount plans such as the multi-sponsor

Good Ink, Bad Ink

Sep 1, 2002

A study by WPP market-research company Millward Brown Precis, released to a virtual audience during a recent "webinar," represents important progress in dem-onstrating the role media plays in shaping the pharma industry's public image.

Market Pulse: The Price of Progress

Sep 1, 2002

Market Pulse: The Price of Progress

Big News for Small Caps

Sep 1, 2002

In an effort to follow the path of innovation leading to small entrepreneurial companies, Chandler Chicco Agency founders Bob Chandler and Gianfranco Chicco launched Biosector 2, a company designed to cater specifically to the needs of small cap bio-tech, diagnostics, and medical technology companies.

Bayer to Fulfill Sailor's Dream

Sep 1, 2002

Bayer wants to help patients take control of their diabetes. To achieve that, the company markets blood glucose monitoring equipment and offers patients a Medicare and reimbursement assistance helpline, nutrition education, and other specialty products and services

More Than 100,000 Served

Aug 1, 2002

Marking a milestone in the brief history of e-detailing, Physicians Interactive (PI) reported its 100,000th completed e-detail in May.

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