Articles by Beth Herskovits - Pharmaceutical Executive

ADVERTISEMENT

Articles by Beth Herskovits

Americans Ambivalent About DTC Ads

Apr 25, 2007

Survey respondents say the spots make them smarter, but some would still like greater advertising restrictions.

Pharma's Fortunes Fine--For Now

Apr 18, 2007

The industry is seeing a period of relative calm before the next storm.

Generic Biologics Booked for Arrival

Apr 18, 2007

With legislation pending in Congress, generics makers begin investments in follow-on protein drugs.

Biogen Idec's Big Ideas

Apr 18, 2007

Biotech restructures to become a bigger force in the cancer market.

J&J is Wired About the Web

Apr 11, 2007

Drug giant moves corporate, promotional communications online.

Sales Reps to Big Pharma: 'Sue You!'

Apr 11, 2007

Class action suits across the country challenge firms to pay overtime.

Full-Court Press on Medicare Pricing Bill

Apr 11, 2007

Advocacy efforts rev up to fight or defend government negotiating power.

Globorix, GSK's Seven-in-One Vax

Apr 4, 2007

New technology could revolutionize meningitis strategy in the developing world.

Novartis Yanks Heavily Advertised Zelnorm

Apr 4, 2007

High-profile, quick-growing IBS drug shelved because of cardio risks.

ADVERTISEMENT

Click here