Articles by Marylyn Donahue - Pharmaceutical Executive


Articles by Marylyn Donahue

Introduction: Physician Meetings: Checking For A Pulse

Sep 3, 2008

What effect is the new regulatory environment having on medical meetings, and what does it mean for their future health?

What's Taking So Long?

Jun 3, 2008

At a time when current sales and marketing models are unsustainable, pharma is still slow to adopt online opportunities

Introduction: Beauty and The Geek

Jun 3, 2008

Pharma and ad agencies have enjoyed a long and profitable relationship, but now their worlds are changing. Can this marriage survive?

Agencies Are Talking About

Jun 3, 2008

To find out what was happening at healthcare agencies at this crucial point in time for the industry, we interrogated 25 advertising executives at some of the nation's most successful agencies and networks

California Dreaming

May 1, 2008

San Diego's booming biotech cluster searches for its future—and yours

Pharma Spoken Here

Apr 3, 2008

A boom is transforming Puerto Rico's meetings and conventions industry. What does it mean for pharma meeting planners?

Being Pharma Fluent

Apr 3, 2008

Pharma meetings aren't like other meetings. Executives and staff at KSL properties are trained to find out what makes them different and how to comply.

Introduction: Putting Your Best Face Forward

Apr 3, 2008

Meetings are the last area of unmanaged spend. In respose, Pharma is managing more and spending less

Getting Everyone On Board

Mar 3, 2008

Pharma spends lots of time and money training sales forces. How did Allergan decide it should do the same for product managers?


Click here