Sep 3, 2008
By:
Marylyn Donahue
Enticing, engaging, and a magnet for collecting data, interactive exhibits are perfectly suited for pharmaceutical marketing. And while they will never take the place of a sales rep, the purpose is to keep everyone on message and to educate in the process
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Jun 3, 2008
By:
Marylyn Donahue
At a time when current sales and marketing models are unsustainable, pharma is still slow to adopt online opportunities
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Jun 3, 2008
By:
Marylyn Donahue
Pharma and ad agencies have enjoyed a long and profitable relationship, but now their worlds are changing. Can this marriage survive?
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Jun 3, 2008
By:
Marylyn Donahue
To find out what was happening at healthcare agencies at this crucial point in time for the industry, we interrogated 25 advertising executives at some of the nation's most successful agencies and networks
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May 1, 2008
By:
Marylyn Donahue
San Diego's booming biotech cluster searches for its future—and yours
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Apr 3, 2008
By:
Marylyn Donahue
Meetings are the last area of unmanaged spend. In respose, Pharma is managing more and spending less
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Apr 3, 2008
By:
Marylyn Donahue
Pharma meetings aren't like other meetings. Executives and staff at KSL properties are trained to find out what makes them different and how to comply.
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Apr 3, 2008
By:
Marylyn Donahue
A boom is transforming Puerto Rico's meetings and conventions industry. What does it mean for pharma meeting planners?
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Mar 3, 2008
By:
Marylyn Donahue
Product manager training should be customized to meet a company's changing needs. But how do you do it?
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