Articles by Beth Herskovits - Pharmaceutical Executive


Articles by Beth Herskovits

Heartbreak at the Cardio Confab

Apr 4, 2007

Promising drugs failed to deliver at this year's American College of Cardiology meeting.

Introduction: The Impact Factor

Meetings need more than exotic locations and cocktail parties to boost your brand. Here's what works.
Apr 1, 2007

The last medical meeting i covered was held in San Diego, a city of luxury apartment buildings, trolleys, palm trees, and docks for boats big and small. The meeting was held in a modern and imposing convention center, next to the historic Gaslamp Quarter—and the starting point for thousands of conventioneers who visit each season.

The Most Convincing Drugs on the Web

Mar 28, 2007

Product sites need to offer consumers more than just a hard sell.

Getting Their Fix

Mar 28, 2007

McCann HumanCare will launch Pfizer anti-smoking drug Chantix.

GSK Builds HIV Community

Mar 28, 2007

Changing nature of disease, market pressures shape how companies communicate about HIV drugs.

Schering-Plough Gets Hitched! Who Knew?

Mar 21, 2007

Merger with Organon strengthens late-stage pipeline.

The State of Pharma--By the Stats

Mar 21, 2007

No surprises here: Medicare, emerging markets boost drug sales--but mostly generics.

Pharma, Congress, and Kids

Mar 21, 2007

Costs of pediatric clinical trials are on the rise -- but companies forge ahead.

Hands Off Prescribing Data, Says Vermont

Mar 14, 2007

A second state is looking to hold down drug costs by going after data collectors.


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