Apr 4, 2007
By:
Beth Herskovits
Promising drugs failed to deliver at this year's American College of Cardiology meeting.
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Meetings need more than exotic locations and cocktail parties to boost your brand. Here's what works.
Apr 1, 2007
By:
Beth Herskovits
The last medical meeting i covered was held in San Diego, a city of luxury apartment buildings, trolleys, palm trees, and docks for boats big and small. The meeting was held in a modern and imposing convention center, next to the historic Gaslamp Quarter—and the starting point for thousands of conventioneers who visit each season.
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Mar 28, 2007
By:
Beth Herskovits
Product sites need to offer consumers more than just a hard sell.
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Mar 28, 2007
By:
Beth Herskovits
McCann HumanCare will launch Pfizer anti-smoking drug Chantix.
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Mar 28, 2007
By:
Beth Herskovits
Changing nature of disease, market pressures shape how companies communicate about HIV drugs.
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Mar 21, 2007
By:
Beth Herskovits
Merger with Organon strengthens late-stage pipeline.
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Mar 21, 2007
By:
Beth Herskovits
No surprises here: Medicare, emerging markets boost drug sales--but mostly generics.
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Mar 21, 2007
By:
Beth Herskovits
Costs of pediatric clinical trials are on the rise -- but companies forge ahead.
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Mar 14, 2007
By:
Beth Herskovits
A second state is looking to hold down drug costs by going after data collectors.
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