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Mar 3, 2008
By:
Marylyn Donahue
A look at what Allergan is doing to take on spotty product manager training
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Mar 3, 2008
By:
Marylyn Donahue
What will it take for pharma to move away from seat-of-your-pants training for product managers?
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Mar 3, 2008
By:
Marylyn Donahue
Pharma spends lots of time and money training sales forces. How did Allergan decide it should do the same for product managers?
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Nov 3, 2007
By:
Marylyn Donahue
DIRE PREDICTIONS ABOUT the pharmaceutical industry have been made before. Indeed, they're made so often it's begun to resemble a chorus in a Greek tragedy: The industry is in trouble, really big trouble. The pipeline is dry, share value performance poor, sales and marketing spending on the rise, legal and regulatory constraints are tightening, and its image...well, think tobacco industry.
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Nov 3, 2007
By:
Marylyn Donahue
IMAGINE: YOU ARE THE CEO of a top pharmaceutical company. For years business has been good, very good. You've produced important, blockbuster drugs. Big profits are predicted for the industry in the future ($1.3 trillion by 2020). Only problem is, your current business model is not sustainable. Change, or lose out.
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An online universe opens up a virtual world of possibilities for businesses, including consultancies, to interact with their clients
Nov 2, 2007
By:
Marylyn Donahue
An interview with Claus Nehmzow of PA Consulting Group, on doing business in the virtual world Second Life, where PA has recently opened a new "office."
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Nov 2, 2007
By:
Marylyn Donahue
Top consultants possess one thing in common: the ability to think independently. So Pharmaceutical Executive has turned to more than 20 top consultants to see what they're thinking about the industry today.
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Oct 15, 2007
By:
Marylyn Donahue
The direct-to-consumer marketing campaign for havidol, a drug for dysphoric social attention consumption deficit anxiety disorder, is drawing lots of public reaction. (but neither the drug nor the disease is real.)
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Oct 15, 2007
By:
Marylyn Donahue
Lynn Upshaw posits that marketing with integrity is key to success in these skeptical times. To do so, a company has to live its brand. In his book, Upshaw tells you how.
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