Articles by William Looney - Pharmaceutical Executive

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Articles by William Looney

Emerging Markets: Setting a New Agenda

Apr 1, 2012

India's most prominent scientist, Dr R.A. Mashelkar, President of the Global Research Alliance, on delivering medicines profitably but cheaply to low income countries.

HBA Woman of the Year 2012

Apr 1, 2012

Throughout her life, HBA Woman of the Year Carolyn Buck-Luce has made progress by recognizing that when one door closes, another one opens.

IP: Time for a Reset?

Apr 1, 2012

Patents are the chief incentive for drug development. Industry should educate stakeholders about IP protection as a crucial driver of innovation, before it's too late.

Novartis: LEADing in Emerging Markets

Mar 12, 2012

With growth as its guiding light, Novartis has big plans for the emerging markets. Pharm Exec sits down with CEO Joe Jimenez to understand what it will take the company to best the competition.

The Maestros

Mar 1, 2012

Pharm Exec's latest EAB meeting offered a frank exchange on this magazine's digital future.

Brand Success: It's Not Serendipity

Feb 1, 2012

A new generation of products for inflammatory disease is coming forward, promising better promise and possibly a cure.

Pharma 2012: Hard Times Before the Harvest

Jan 1, 2012

The challenge for 2012 is that many new treatments may not complete the move from 'bench to bedside' in time to plug the yawning revenue gap.

RaQualia's New Spin on the Startup

Dec 1, 2011

Pharm Exec sits down with CEO Atsushi Nagahisa to explore how culture can maximize the value of an inherited portfolio

The Medicines Adherence Challenge

Dec 1, 2011

Keeping skittish patients on their medicines ought to be a strategic priority for Big Pharma — but is it? Pharm Exec convenes an expert round table to examine how best to make progress and agree on some practical steps for incorporation in the campaign agenda.

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