Articles by Ben Comer - Pharmaceutical Executive


Articles by Ben Comer

Gamification Grows Up

Jun 1, 2012

Early efforts in the pharma space to harness the engagement factor in game technology focused on delivering a fun experience, with a tackedon educational component. Today's games bring behavior change to the forefront, incorporating social dynamics, mobility, and increasingly sophisticated mechanics.

Raising the Stakes in CNS

Jun 1, 2012

As brands are required to produce more and more data to convince not only regulators, but payers, physicians, and patients, Jeffrey Jonas is pushing Shire's "search and develop" R&D model into new and sometimes uncomfortable territory.

Disruption in the C-Suite

Jun 1, 2012

Clayton Christensen, author of "The Innovator's Dilemma", offers to collaborate with pharma CEOs on solutions to the strategic impasse around flagging drug productivity.

Comparing Apples to Broccoli

May 1, 2012

In late March, the Supreme Court debated the merits—or lack thereof—of the Obama Administration's Patient Protection and Affordable Care Act. Can you match the analogy with the Justice?

Pharm Exec Ad Stars 2012

Apr 1, 2012

This year's Ad Stars embrace creativity through the eyes of the patients. Ben Comer and Jennifer Ringler report.

Scotland, Independence, and Pharma

Apr 1, 2012

What does a Scottish vote for independence mean for Big Pharma investment and healthcare funding and delivery in the UK?

Only Connect: Finding the Key to Digital Marketing

Mar 7, 2012

Jim Currie and Baber Ghauri talk to Pharm Exec about making connections that resonate with audiences in a digital world.

The (Life) Science of Digital Connections

Mar 1, 2012

Making real connections that resonate with audiences in a digital world is a fine art, especially in the heavily regulated world of Big Pharma

Betting on Bigger Data

Can endless information explain what makes us human?
Mar 1, 2012

In the rush to collect as much patient data as possible, are we sacrificing quality for quantity? Ben Comer reports.


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