Articles by Beth Herskovits - Pharmaceutical Executive

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Articles by Beth Herskovits

GSK's Garnier Gets Snippy at Marketing Costs

Mar 14, 2007

Drug giant streamlines professional advertising but remains coy about sales force headcount.

Putting the Pressure On

Mar 14, 2007

Swiss drug maker gears up to launch first in class Tekturna.

FDA and Acomplia: Stuck on Each Other?

Mar 7, 2007

Third regulatory delay highlights difficulty of developing weight loss products.

Wyeth's Hormones Still Raging

Mar 7, 2007

HRT franchise grows despite lawsuits, new safety fears.

Drug Delivery Ka-Ching!

Mar 7, 2007

Pharma is forging more partnerships with technology companies to extend patent life.

If I Ran Pfizer

The industry is at a crossroads, and all eyes are on the world's largest drug maker. When Pfizer leads, others follow. So we asked: If you had that sort of influence, how would you steer Big Pharma?
Mar 1, 2007

When Pfizer CEO Jeffrey Kindler took the podium in January and announced that the struggling company would scale back and restructure its operations, he did more than just signal the end of an era. He proved that to turn around Pfizer—and in a way, the industry at large—companies need to hack away the parts that just aren't working anymore.

AstraZeneca's Gift for Cancer Care

Feb 28, 2007

Unbranded effort with American Cancer Society will bolster patient education, compliance.

Lights! Camera! Psoriasis!

Feb 28, 2007

Companies like Amgen, J&J launch DTC efforts to raise awareness of biologics.

A Game of Gotcha! Over Gardasil

Feb 28, 2007

Merck ends controversial lobbying campaign for HPV vaccine, but was it the right move?

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