Articles by Beth Herskovits

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GSK's Garnier Gets Snippy at Marketing Costs

Mar 14, 2007
By: Beth Herskovits

Drug giant streamlines professional advertising but remains coy about sales force headcount.

Putting the Pressure On

Mar 14, 2007
By: Beth Herskovits

Swiss drug maker gears up to launch first in class Tekturna.

FDA and Acomplia: Stuck on Each Other?

Mar 7, 2007
By: Beth Herskovits

Third regulatory delay highlights difficulty of developing weight loss products.

Wyeth's Hormones Still Raging

Mar 7, 2007
By: Beth Herskovits

HRT franchise grows despite lawsuits, new safety fears.

Drug Delivery Ka-Ching!

Mar 7, 2007
By: Beth Herskovits

Pharma is forging more partnerships with technology companies to extend patent life.

The industry is at a crossroads, and all eyes are on the world's largest drug maker. When Pfizer leads, others follow. So we asked: If you had that sort of influence, how would you steer Big Pharma?
Mar 1, 2007
By: Beth Herskovits

When Pfizer CEO Jeffrey Kindler took the podium in January and announced that the struggling company would scale back and restructure its operations, he did more than just signal the end of an era. He proved that to turn around Pfizer—and in a way, the industry at large—companies need to hack away the parts that just aren't working anymore.